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East Village
New York, NY 10009


Orange HOWELL designs, develops and markets luminous gifts of original American craftsmanship to celebrate Homes, Holidays, Weddings & LOVE. Jewelry, Giftware, such as tree ornament collections:  Snowflakes and O.H.Macaroni all originally made inManhattan and New England H.U.B. zones. O.H.Textiles, O.H.Sterling and all O.H. things creative!

Orange HOWELL was the given name of the founder’s Spirited Great, Great, Grandfather, “Seventh Son of a Seventh Son” Welsh, Quaker, Hoosier, Farmer.

Founded in April 2009, beginning with Snowflake Ornaments for Neiman Marcus, our gift items focus on holiday and wedding celebrations, with options for private label, corporate and custom. 

Clients include:  Neiman Marcus, abchome, Wynn Las Vegas, Daughters of the American Revolution, The Plaza Hotel, The Ritz-Carlton, Brooks Brothers, One Kings Lane, Specialty Stores and direct


Orange's Blog

Orange L. W. Howell, a spirited person of 157 years who occasionally moonlights in luxury retail, lives passionately in New York City's East Village neighborhood of Manhattan.

Orange L. W. Howell is my name and @ 157 years old I can assure you I speak with opinions in their various shades of gray. Black n' white thinking is fools talk, easily palatable for most folks, but then most don't live past 90 before they can't think right. About the name +color, "William & Mary of Orange" I was born in 1861 the year the Civil War began. Eighth generation American, Quaker, Hoosier, Welsh, originally a Farmer. I grew up Henry County, Blountsville, Indiana. Parents were Hilary Howell and Fanny Bedwell-Howell, and my first lovely wife was named Ella Chamness, we had four children. Everyone is in the ground.

Thanks to my old friends at Perfect Circle, those Teetor inventors and Wilbur Wright  who was always coming back to his birth place...P.C. created a special invention for me, knowing I was a seventh son of a seventh son...So I can go forever into the future flying, just can't take me back, only forward. My stomping grounds are the streets of Manhattan, New York City... especially the East Village. The neighborhood spirit is most like the home in my heart or at least it was in the 80's...♥

Filtering by Category: Observations





Matisse murals with my mother at the Ol’ Barnes Foundation, Marion , PA

Matisse in Madison, WI Art History Class & The Elvehjem

Matisse NEW in NYC:  Guggenheim & MOMA

Matisse with Jeannie in Nice and St. Paul de Vence

Matisse in Paris at Pompidou with my sister, Rebecca

Matisse MOMA Retrospective...on the last day with Amy

Matisse with my sister, Sarah the day before Versailles

Matisse traveling, in Europe…

Matisse at the Ol' Barnes Foundation, after the Brancusi Retrospective

Matisse at J.Paul Getty, L.A., with Camilla

Matisse heart with Kar, La Jolla, CA

Matisse murals at the Ol’ Barnes Foundation, in Marion, PA with my cousin Linda and Ken

Sophie Matisse at Jeannie’s Birthday Party the night before her MOMA talk

Matisse with Jolanda, Joan and Doreen, yesterday.


Polar Vortex = Snowflake Trend


Talk 'bout the weather... New Yorkers talk, banter and exchange refine senses of wit...well they used to before the smart narcissus phone captured their attention and stole their personalities. The very notion of emotion of what makes for urban vortex...personalities...Type A for

It's just snow...falling from the sky of what is so much more vast than the mirror.


Accomplished Shoppers


TYPES The giftcard purchaser, predominantly male.  Immense gratitude for conversion of capital.  CA$H to Plastic.  Mission accomplished.

The mother-in-law gift return for store credit.  Annoyingly negative.  Resentment accomplished.

The aching back luxury return w/o receipt demanding CA$H.  Possibly Fixed.  Over accomplished.

The fur coat instantaneous rewriter of history for the last plastic popcorn maker must have exclusive purchase.  "Bully Bar" ...accomplished.

The "cut your losses" complainer finance guy who's children's nanny (babysitter) ruins the non-stick pans making Mac & Cheese with a metal spoon.  Silver spoons?  "They WILL never learn, they're not educated."  His bonus eye roll vs. charming wink desperately needed to ease the painful pretension inspires a trip down to visit the inventory boyz.  VERY accomplished.

The gold toothed sister with big hair head wrap shops the store to choose her annual gift for her pastor.  During our register transaction she declares that she must tell the manager how nice I have treated her.  Originals attract.

The ongoing shopper who decides at THE REGISTER with side view and in full view of THE  LINE, which consists of 33 of her former compatriots.   The line is waiting vs. The amount of time in the line.  The line starts here.  The buck stops here.   Passive Power accomplished.


Line starts here

#BORING FONTS CLUB (Instagram re:Art Direction)



Thanksgiving meets Hannukah for the first and only moment in our lifetime. L'Chiam.

Latke starter kits decorated in traditional blue and silver inspire latke conversations among cultural jewish shoppers.  Blue and orange are complimentary colors. Opposites on the color wheel.  When mixed, create various shades of brown...gravy.

Christmas is complimentary colors are and green will take over.


Heart Sense



Communication was next to impossible. Immeasurable, no context, none of us clerks could have the imagination, because she, the customer,  was deaf with a severe speech impediment.  Heartbreaking.

She deals herself in, her game of life, an entirely different deck of cards, not credit.

This present game had become frustrating, wrong items, misunderstandings, countless curly receipts with parking spot expiring...her now into pure escalation.

Human hearts can turn with a box of chocolates, followed by a hug, she heard me.


Penne Heart
Penne Heart

St. Jude's & The Cow Hide Reindeer #Made in USA


Salute. THE Fabulous singing show tune salesman Naturally, everyone smiles when the real thing steps forward, stands tall and sings.  Hips sway in every ol' way for the children of St. Jude's.

"Gonna...Ring those Bell's"

Ol' Broadway Style like only an original West Village Man can show you UP @ THE Chelsea Store. .

"Give it up & over... to St. Jude's Children's Fund."

Raw cow hide reindeer embellished with bells jingles is Made in the USA.

"Shake the money tree, honey."

Workers sing and clap when shoppers give just $1.  The celebrities give $150.

From the corn fields, I moved here to see and be among...the originals, the personalities, the creatives of all makes and models.  Freedom to be you and me in a sea change of affluenzia.



Affluenzia...Shopping THx & XMAS


Who shops?  Smart good looking product people. The affluents under 30, hence affluenzia, especially Wedding Registrants with returns, coupons and discounts.

The employed w/ discretionary income.  (see above)

The parents w/ & for college age children...first home.

The informed, smart phone in hand, ready, set, GO.

Who works?  Fabulous smart good looking underemployed people.