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East Village
New York, NY 10009

212 533-5008

Orange HOWELL designs, develops and markets luminous gifts of original American craftsmanship to celebrate Homes, Holidays, Weddings & LOVE. Jewelry, Giftware, such as tree ornament collections:  Snowflakes and O.H.Macaroni all originally made inManhattan and New England H.U.B. zones. O.H.Textiles, O.H.Sterling and all O.H. things creative!

Orange HOWELL was the given name of the founder’s Spirited Great, Great, Grandfather, “Seventh Son of a Seventh Son” Welsh, Quaker, Hoosier, Farmer.

Founded in April 2009, beginning with Snowflake Ornaments for Neiman Marcus, our gift items focus on holiday and wedding celebrations, with options for private label, corporate and custom. 

Clients include:  Neiman Marcus, abchome, Wynn Las Vegas, Daughters of the American Revolution, The Plaza Hotel, The Ritz-Carlton, Brooks Brothers, One Kings Lane, Specialty Stores and direct


Orange's Blog

Orange L. W. Howell, a spirited person of 153 years who occasionally moonlights in luxury retail, lives passionately in New York City's East Village neighborhood of Manhattan.

Orange L. W. Howell is my name and @ 151 years old I can assure you I speak with opinions in their various shades of gray. Black n' white thinking is fools talk, easily palatable for most folks, but then most don't live past 90 before they can't think right. About the name +color, "William & Mary of Orange" I was born in 1861 the year the Civil War began. Eighth generation American, Quaker, Hoosier, Welsh, originally a Farmer. I grew up Henry County, Blountsville, Indiana. Parents were Hilary Howell and Fanny Bedwell-Howell, and my first lovely wife was named Ella Chamness, we had four children. Everyone is in the ground.

Thanks to my old friends at Perfect Circle, those Teetor inventors and Wilbur Wright  who was always coming back to his birth place...P.C. created a special invention for me, knowing I was a seventh son of a seventh son...So I can go forever into the future flying, just can't take me back, only forward. My stomping grounds are the streets of Manhattan, New York City... especially the East Village. The neighborhood spirit is most like the home in my heart or at least it was in the 80's...♥

Love is the answer...


& u KNOW that 4 sure...

LOVE Cuffs...rose gold, satin or polish. Lasagna. Ruffles. Iconic. Rigatoni & Penne, precious heavy metal on leather or links. Designed in the East Village, Made in Manhattan. Personalized & Custom. ORIGINAL. 

LOVE Cuffs...rose gold, satin or polish. Lasagna. Ruffles. Iconic. Rigatoni & Penne, precious heavy metal on leather or links. Designed in the East Village, Made in Manhattan. Personalized & Custom. ORIGINAL. 

Shell Ornament @ De Robertis Pastry Shoppe


Old School New York, downtown confluence of European and eras of cool, way before hipster was the café, De Robertis Pasticceria. Opulent "Italian American" tiles surrounded creative conversations in pursuit of a dream.  Beauty.

Look Book O.H.Macaroni iphone images captured East Village Italian spots...subliminally adding ingredients to the O.H.Macaroni Story. 

After 110 years...De Robertis closed shoppe In 2014.

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Complimentary Conchiglie Pendant w/ea Shell Ornament purchased.

Happy Holidays!

National Mac n'Cheese Day



...Orange HOWELL's Golden Macaroni for Mac n' Cheese Lovers...or just everyone!

BUY 1 GET 2...ONline between 7/7 thru 7/14 Shine on...share.



7/7/17 National Macaroni Day


7/14/17 National Mac n' Cheese Day

BUY 1 GET 2...ONline between 7/7 thru 7/14 Shine on...share.

PERFECT CIRCLE - O.H.Macaroni Rosette - @thiisstory


#FreshSTORY O.H.Macaroni Key Rings

PERFECT for Father's Day

What’s fresher than fresh?


STORY will dig into the concept through an assortment of newly picked products and hardy conversations with our favorite experts. Fresh STORY will be bubbling with in-store events with local pros like chef Mario Batali who will share food stories and secret recipes.

Orange HOWELL's O.H.Macaroni "solos" were originally revised for Mario Batali Foundation from O.H.Macaroni Ornaments for Steve Wynn 2010 of Wynn, Las Vegas. We LOVE orange, design, food ... wheeeeee ... & fast cars, Made in U.S.A.

... START yer engines ... "Race Day" eventually known as INDY500...THX to The Teetor Brother's & Perfect Circle, Hagerstown, Indiana ("Where you can still hear the corn grow.")

Hagerstown Indiana And The Indiana 500 Connection

By Carolyn Lafever

The Indianapolis Speedway ran its first 500-mile race in 1911. Folks from Hagerstown, including the Teetor family, attended the inaugural race and brought their Light Inspection Car Co. band to perform. In 1926, the company name was changed to the Perfect Circle Corporation.  PC was to become the largest manufacturers of piston rings in the world with a long association with the Indy 500.

From 1922 to 1941, PC made rings for racecars, sponsored three cars, sent their band each year and gave prizes to race drivers. Support for the race continued to grow with Hagerstown and Perfect Circle.

The race stopped from 1941-45 because of WW II. In 1946 Ralph Teetor, a brilliant engineer who lost his sight at five years of age, became President of PC and encouraged the track owners to start the race again. Perfect Circle contracted with Mutual Broadcasting to sponsor the first coast-to-coast radio broadcast of the race from 1946 to 1951.

Perfect Circle grew and many Hagerstown people worked for them. PC established an office at the Speedway and engineers spent the month of May assisting race drivers. Piston rings and other products were made especially for the race cars. It benefited both the company and the racers to observe the stress on the mechanical parts.

Perfect Circle purchased a block of race tickets each year as well as sponsoring race parties for their jobbers. They made movies of the races to be shown at the “Doctor of Motors” clinics. Hagerstown was enthusiastic about supporting the race and sending fans.

In 1963, Perfect Circle was sold to Dana Corporation. Gradually participation in the race declined, but Hagerstown’s enthusiasm did not. In 2011, Hagerstown celebrated the 100th anniversary with events commemorating their long history with the INDY 500.

The Wall @ Union Square Station, NYC.


#ispyorange @orangehowell INSTAGRAM

Posting IT.

Posting IT.





"Been there, Done that" Misogyny must end.

"Been there, Done that" Misogyny must end.

Wake Up America.

Wake Up America.

Peace, Love & Understanding. Recount. Popular vote, racism, sexism, separation of church and  state, conflict of interests, all speak to the origin of electorate responsibility to act accordingly.  No Demagogues, Democracy must prevail.

Peace, Love & Understanding. Recount. Popular vote, racism, sexism, separation of church and  state, conflict of interests, all speak to the origin of electorate responsibility to act accordingly.  No Demagogues, Democracy must prevail.

Mr. Bunny Howell


I love Easter.  Bunnies and Easter Baskets remind me of my great grandmother.  Homeade noodles, inventors, pretty things, two sisters and butter carmels. #LoveLife

Sweet times, not chic, simply said, just good.  Design for me, lately infuses this light spirit into shape, slight adjustment with context.  Precious metal macaroni imitating spray painted pasta. Orange HOWELL Macaroni.

Iconic childhood silliness is illustrated via "Stop Motion"... super quick fun. THX app @ VINE

Mr. Bunny Howell & Heart Stopping Emotions can be viewed @orangehowell


Crit Happens...@RISD


I LOVE Snow & I love DESIGN

On Friday, February 5, 2016 I awoke to a snowstorm. Fluffy flurries disco dancing outside The Dean Hotel in downtown Providence, RI...delicate drama.

Check email, via iphone, school is open...The Final Critique will Happen. RISD Final Critiques for Winter session 2016, Surface Design. Friday, February 5, 2016...11AM - 5PM (which somehow became 6ish).

10:30 @The RISDStore #ispyblack, a perfect RISD t-shirt “crit happens”... ah the legacy of final critiques and the creative manifestation of ideas, which leads us back to DESIGN.

10:45 @TheRISDCafe Iain Wong, guest critic, Surface Designer from CA, RISD, NYC alla [a la ?] East Village and pres-ently, Providence, RI. Deadline Design Experience Ready & Willing! Thank you, Iain Wong.

Critiques require presence...minds full of fact and commentary, body of artwork and soulful speak. Over the years as a guest critic, design instructor and most recently teaching critic of Surface Design at RISD, I always remind students about the function of mentor critiques: “Take what you want and leave the rest.”  

Ultimately designers must design “good” work, which originates in thought, vision and skill to develop ideas to a point of presentation; hence the ultimate critique. Work can be assessed from personal opinion and/or predetermined design criteria. Surely work must sing too, that invisible music of rhythm, when the design language moves seamlessly across the is good.

11AM - 6ish @RISD I am reminded how extraordinary design-driven students just make their crits happen. Color, pattern, reference, iphone pics, laptops, paint, paper, collage, watercolor, revisions, enviable solutions, unfinished messes and presence of creative mind to engage, articulate and listen to me, myself and Iain Wong.
Thank you, students.

7PM @DavidWintonBellGallery, “The Curious Occurrence of Taxidermy in Contemporary Art”, (including Damien Hirst). Thank you, Brown University.

P.S. February 1: Funny Fabric Foreshadowing...the mother of The Dean Hotel’s owner, Ari Heckman, introduced herself at the Fortuny showroom in NYC. While choosing swatches for my RISD Surface Design students, she had overheard me talking in between Fortuny fabric wings of printed metallic and saturated color. Fast forward, upon arrival @TheDeanHotel, post six hours of the last pre-crit class, a very special Providence welcome from The Dean of Hotels (#oldschool meets #newschool). Thank you, Linda Heckman.

Next up, pickled eggs at Faust and Oysters on Atwells with Francesca Dow, including chowders. People of presence are indeed quite genuine.

Tartan Christmas Fair


Everything happens on 12th Street! 

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The Annual Tartan Christmas Fair‬ at The First Presbyterian Church in the City of New York, Lower Fifth Avenue and 12th Street.‪

Holiday Gift Fairs are commerce at it best, happy people supporting their community, happily purchasing gifts for special people, making thoughtful choices, ultimately with orange bows tying up the holiday is in the air...!

Orange HOWELL Snowflake Ornaments, as well as,  O.H.Macaroni ornaments and jewelry will be sold at the Holiday Fair, all wrapped in festive Made in Massachusetts orange gift boxes.  Hope to see you there!

#‎ChristmasFair‬ ‪‬ 12/4 & 12/5 ‪#‎holiday‬ ‪#‎gifts‬ ‬ ‪#‎local‬ ‪#‎shop‬ ‪#madeinusa #madeinmassachusetts #‎madeinmanhattan‬ #‎ilovenyc

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