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East Village
New York, NY 10009


Orange HOWELL designs, develops and markets luminous gifts of original American craftsmanship to celebrate Homes, Holidays, Weddings & LOVE. Jewelry, Giftware, such as tree ornament collections:  Snowflakes and O.H.Macaroni all originally made inManhattan and New England H.U.B. zones. O.H.Textiles, O.H.Sterling and all O.H. things creative!

Orange HOWELL was the given name of the founder’s Spirited Great, Great, Grandfather, “Seventh Son of a Seventh Son” Welsh, Quaker, Hoosier, Farmer.

Founded in April 2009, beginning with Snowflake Ornaments for Neiman Marcus, our gift items focus on holiday and wedding celebrations, with options for private label, corporate and custom. 

Clients include:  Neiman Marcus, abchome, Wynn Las Vegas, Daughters of the American Revolution, The Plaza Hotel, The Ritz-Carlton, Brooks Brothers, One Kings Lane, Specialty Stores and direct


Orange's Blog

Orange L. W. Howell, a spirited person of 157 years who occasionally moonlights in luxury retail, lives passionately in New York City's East Village neighborhood of Manhattan.

Orange L. W. Howell is my name and @ 157 years old I can assure you I speak with opinions in their various shades of gray. Black n' white thinking is fools talk, easily palatable for most folks, but then most don't live past 90 before they can't think right. About the name +color, "William & Mary of Orange" I was born in 1861 the year the Civil War began. Eighth generation American, Quaker, Hoosier, Welsh, originally a Farmer. I grew up Henry County, Blountsville, Indiana. Parents were Hilary Howell and Fanny Bedwell-Howell, and my first lovely wife was named Ella Chamness, we had four children. Everyone is in the ground.

Thanks to my old friends at Perfect Circle, those Teetor inventors and Wilbur Wright  who was always coming back to his birth place...P.C. created a special invention for me, knowing I was a seventh son of a seventh son...So I can go forever into the future flying, just can't take me back, only forward. My stomping grounds are the streets of Manhattan, New York City... especially the East Village. The neighborhood spirit is most like the home in my heart or at least it was in the 80's...♥

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O.H.Macaroni  Conchiglie, iconic, cast and plated, meets  Oyster "Rockefeller"  erudite, refurbished and hand gilded in Manhattan's East Village. Heavy metal underscores precious metal, reflecting the storied, polarized politics...we remember, "The World is Our Oyster".

O.H.Macaroni Conchiglie, iconic, cast and plated, meets Oyster "Rockefeller" erudite, refurbished and hand gilded in Manhattan's East Village. Heavy metal underscores precious metal, reflecting the storied, polarized politics...we remember, "The World is Our Oyster".


Sustainably Sourced Decorative Objects Debuts for Summer Gift Giving

New York, May 18, 2018—Orange HOWELL’s Oysters “Rockefeller” is a delightful celebration of nature’s beauty and uniqueness, fused with humanity’s voracious appetite for precious gold. The concept was birthed at Zadie’s Oyster Room, an elegant East Village hideaway, where the mollusks’ rustic appeal was noted and compared to the personalities and foibles of individuals in our diverse democratic society…however politically polarized it may be.

A few months later decorative artist and Orange HOWELL founder Paula Zanger acquired fine gilding techniques at Alpha Workshops, under the tutelage of the illustrious creator and instructor Carol Cannon. By fusing this ornamental technique with the bivalve’s oceanic appeal—and epicurean urbanity—the Oysters “Rockefeller” Collection was born. Discarded leavings are transformed, and Mother Nature accentuated with repurposed beauty.

The Collection is reminiscent of Portuguese Manueline architecture, marking the transition from the Late Gothic to the Renaissance periods. Orange HOWELL’s style reinterprets iconic motifs as codified luxury and beautifies the quotidian, aiming to instill a relevant perspective. Yet Oysters “Rockefeller” Collection is relevant to today’s “Trumponian” atmosphere, indeed gilding the refuse and donating a percentage of online sales to Billion Oyster Project. The expansive art collection of Peggy and David Rockefeller commanded record-breaking sums at Christie’s auction house just a few days ago, with estate proceeds benefitting culinary foundation Stone Barns Center for Food and Agriculture, and conservation organization Main Coast Heritage Trust, among others.

Orange HOWELL is a design entity and maker of beautiful things. Formally founded in April 2009, items have sold to Neiman Marcus, abc home, The Ritz-Carlton, Brooks Brothers, and Wynn Las Vegas, among others. Select pieces are available at Designed in New York City’s East Village, they are handmade in Manhattan and New England. Orange Howell is named for the founder’s great-great grandfather, a Welsh, Quaker, Hoosier, Farmer who was truly the “Seventh Son of a Seventh Son.”

The World is Our Oyster

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Shell Ornament @ De Robertis Pastry Shoppe


Old School New York, downtown confluence of European and eras of cool, way before hipster was the café, De Robertis Pasticceria. Opulent "Italian American" tiles surrounded creative conversations in pursuit of a dream.  Beauty.

Look Book O.H.Macaroni iphone images captured East Village Italian spots...subliminally adding ingredients to the O.H.Macaroni Story. 

After 110 years...De Robertis closed shoppe In 2014.

Briht Derobertis Gold Shell NEW copy.jpg

Complimentary Conchiglie Pendant w/ea Shell Ornament purchased.

Happy Holidays!