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East Village
New York, NY 10009


Orange HOWELL designs, develops and markets luminous gifts of original American craftsmanship to celebrate Homes, Holidays, Weddings & LOVE. Jewelry, Giftware, such as tree ornament collections:  Snowflakes and O.H.Macaroni all originally made inManhattan and New England H.U.B. zones. O.H.Textiles, O.H.Sterling and all O.H. things creative!

Orange HOWELL was the given name of the founder’s Spirited Great, Great, Grandfather, “Seventh Son of a Seventh Son” Welsh, Quaker, Hoosier, Farmer.

Founded in April 2009, beginning with Snowflake Ornaments for Neiman Marcus, our gift items focus on holiday and wedding celebrations, with options for private label, corporate and custom. 

Clients include:  Neiman Marcus, abchome, Wynn Las Vegas, Daughters of the American Revolution, The Plaza Hotel, The Ritz-Carlton, Brooks Brothers, One Kings Lane, Specialty Stores and direct


Orange's Blog

Orange L. W. Howell, a spirited person of 157 years who occasionally moonlights in luxury retail, lives passionately in New York City's East Village neighborhood of Manhattan.

Orange L. W. Howell is my name and @ 157 years old I can assure you I speak with opinions in their various shades of gray. Black n' white thinking is fools talk, easily palatable for most folks, but then most don't live past 90 before they can't think right. About the name +color, "William & Mary of Orange" I was born in 1861 the year the Civil War began. Eighth generation American, Quaker, Hoosier, Welsh, originally a Farmer. I grew up Henry County, Blountsville, Indiana. Parents were Hilary Howell and Fanny Bedwell-Howell, and my first lovely wife was named Ella Chamness, we had four children. Everyone is in the ground.

Thanks to my old friends at Perfect Circle, those Teetor inventors and Wilbur Wright  who was always coming back to his birth place...P.C. created a special invention for me, knowing I was a seventh son of a seventh son...So I can go forever into the future flying, just can't take me back, only forward. My stomping grounds are the streets of Manhattan, New York City... especially the East Village. The neighborhood spirit is most like the home in my heart or at least it was in the 80's...♥

Filtering by Tag: cash

Accomplished Shoppers


TYPES The giftcard purchaser, predominantly male.  Immense gratitude for conversion of capital.  CA$H to Plastic.  Mission accomplished.

The mother-in-law gift return for store credit.  Annoyingly negative.  Resentment accomplished.

The aching back luxury return w/o receipt demanding CA$H.  Possibly Fixed.  Over accomplished.

The fur coat instantaneous rewriter of history for the last plastic popcorn maker must have exclusive purchase.  "Bully Bar" ...accomplished.

The "cut your losses" complainer finance guy who's children's nanny (babysitter) ruins the non-stick pans making Mac & Cheese with a metal spoon.  Silver spoons?  "They WILL never learn, they're not educated."  His bonus eye roll vs. charming wink desperately needed to ease the painful pretension inspires a trip down to visit the inventory boyz.  VERY accomplished.

The gold toothed sister with big hair head wrap shops the store to choose her annual gift for her pastor.  During our register transaction she declares that she must tell the manager how nice I have treated her.  Originals attract.

The ongoing shopper who decides at THE REGISTER with side view and in full view of THE  LINE, which consists of 33 of her former compatriots.   The line is waiting vs. The amount of time in the line.  The line starts here.  The buck stops here.   Passive Power accomplished.


Line starts here

#BORING FONTS CLUB (Instagram re:Art Direction)