contact us



East Village
New York, NY 10009


Orange HOWELL designs, develops and markets luminous gifts of original American craftsmanship to celebrate Homes, Holidays, Weddings & LOVE. Jewelry, Giftware, such as tree ornament collections:  Snowflakes and O.H.Macaroni all originally made inManhattan and New England H.U.B. zones. O.H.Textiles, O.H.Sterling and all O.H. things creative!

Orange HOWELL was the given name of the founder’s Spirited Great, Great, Grandfather, “Seventh Son of a Seventh Son” Welsh, Quaker, Hoosier, Farmer.

Founded in April 2009, beginning with Snowflake Ornaments for Neiman Marcus, our gift items focus on holiday and wedding celebrations, with options for private label, corporate and custom. 

Clients include:  Neiman Marcus, abchome, Wynn Las Vegas, Daughters of the American Revolution, The Plaza Hotel, The Ritz-Carlton, Brooks Brothers, One Kings Lane, Specialty Stores and direct


Orange's Blog

Orange L. W. Howell, a spirited person of 157 years who occasionally moonlights in luxury retail, lives passionately in New York City's East Village neighborhood of Manhattan.

Orange L. W. Howell is my name and @ 157 years old I can assure you I speak with opinions in their various shades of gray. Black n' white thinking is fools talk, easily palatable for most folks, but then most don't live past 90 before they can't think right. About the name +color, "William & Mary of Orange" I was born in 1861 the year the Civil War began. Eighth generation American, Quaker, Hoosier, Welsh, originally a Farmer. I grew up Henry County, Blountsville, Indiana. Parents were Hilary Howell and Fanny Bedwell-Howell, and my first lovely wife was named Ella Chamness, we had four children. Everyone is in the ground.

Thanks to my old friends at Perfect Circle, those Teetor inventors and Wilbur Wright  who was always coming back to his birth place...P.C. created a special invention for me, knowing I was a seventh son of a seventh son...So I can go forever into the future flying, just can't take me back, only forward. My stomping grounds are the streets of Manhattan, New York City... especially the East Village. The neighborhood spirit is most like the home in my heart or at least it was in the 80's...♥

Orange HOWELL’s O.H. Macaroni Art Contest for Kids & Teens


LOVE Pasta Border.jpg

EAST VILLAGE, NY:  Pasta memories…almost everyone has them. From pasta-bead necklaces to pasta-decorated boxes and pencil cups, children’s pasta art is beloved and it has deep meaning. In a salute to this cherished children’s craft, O.H. Macaroni Jewelry invites kids, ages 5 – 17 to submit their recent pasta art projects for a chance to win one of O.H. Macaroni’s whimsical pasta pendants. Entries will be accepted between October 1st and October 15th, 2014. Three winners will be chosen, one in each of the following age categories: Ages 5 to 7, 8 to 12 and 13 to 17. The winners will be announced on World Pasta Day– Saturday, October 25th. There are no fees to enter.
Precious metal meets precious children–that’s the underpinnings of the O.H. Macaroni Jewelry collection. “Pasta memories are the real deal,” said Paula Zanger founder and designer of Orange HOWELL. “Most of us can remember making a piece of pasta art, and the pride and satisfaction we felt when gifting our creation to someone special. This contest celebrates the simple joy of making and sharing that art.”  Zanger’s original designs for the O.H. Macaroni Jewelry collection embody the sentiment–drawing their sculptural forms from real pasta pieces and rendered in pewter plated with silver and gold.
To Enter the O.H. Macaroni Art Contest
Participants may submit images of recent camp or (2013-2014) school projects, or new creations that incorporate varieties of pasta as the primary enhancements–jewelry, ornaments, or compositions on paper (8” x 10” paper max). Accents of paint and other materials are acceptable. Creativity is in the mind of the maker.
Only one entry will be accepted per child. All artwork must be the individual’s original creation. Art entry to be emailed to as a jpg no larger than 2MB (smart phone images!) Include a brief description or story to be posted on Orange HOWELL’s Orange’s Blog. Please state if you want your full name and contact information included in the post. Final deadline for all entries: October 15th! 
Orange HOWELL’s original jewelry collection O.H. Macaroni includes: Pendants, Lariats, Bracelets, Wrist wraps and more. Designer Paula Zanger used over 20 different types of pasta in her quest to assure the finished jewelry would retain their original sculptural spirit. All Orange HOWELL pieces are designed in the East Village of Manhattan’s New York City and are handmade in New England. During the contest period, Orange HOWELL will donate a percentage of online sales of O.H. Macaroni Jewelry to Every Mother Counts and the Food Bank of New York.